Move 3.0 is a concept store for a retail brand of sneakers and streetwear, designed to become a new, alternative sales space, compared to more traditional store-bound sales.

Inside a 2000 square metre warehouse, the interiors are conceived as an exclusive club open 24 hours a day, where events, sport, a barber shop, smart working, cinema and aperitifs are condensed into a single space, in addition to the shop.

This space is conceived as a new immersive epicentre with an urban soul, capable of attracting a community of consumers through a dense and changing, dynamic programme of activities.

The space is therefore conceived as an empty box, without permanent furnishings and functions, in which plug-in devices such as curtains and moveable platforms are shuffled and repositioned from time to time, to redefine the space and its atmosphere.

A space capable of catalysing and synthesising the concept of street and urban life.